Target launches new way for shoppers to pay in-store
Target Corp. has expanded the features on its mobile app.
The discounter has added a mobile payment feature to its app, allowing shoppers to pay with a single scan of their phones at checkout. According to Target, a big benefit of the new wallet feature is faster in-store checkout—up to four times faster than other payment types.
In addition, Target’s wallet combines digital savings via its Cartwheel offers and weekly ad coupons with its 5% REDcard discount. Shoppers also will be able to store and redeem Target gift cards with the wallet feature, which is available for both Android and iOS (Apple) versions of the Target app.
In August, Target officially moved its Cartwheel savings app into the main Target app in a move designed eliminate customer confusion over the retailer’s two separate apps.
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