Untuckit invests in physical store network

After establishing its brand online, Untuckit is now working to enhance the store experience at its growing brick-and-mortar portfolio.

The fast-growing brand, whose signature shirts are made to be worn untucked, is adding a platform that will help its stores adopt more scalable omnichannel capabilities. Using NewStore’s omnichannel-as-a-service architecture, Untuckit can support clienteling, endless aisle, mobile checkout, and omnichannel fulfillment.

The platform enables store associates to connect meaningfully with customers through mobility, and offer inventory visibility for real-time access. The platform also provides customers with an array of modern fulfillment options, such as buy online pick up in store (BOPIS) and buy online return in store (BORIS). NewStore also supports endless aisle functionality, and the company’s new mobile POS, an iPad-based system that enables associates to process in-store transactions, as well as place online orders for customers.

The platform has been rolled out in 41 Untuckit stores — 40 locations in the United States and one in Canada.

“As we experience rapid growth, especially continuing our international expansion, we’re in a transitional period where our business will greatly benefit from an omnichannel approach,” said Aaron Sanandres, co-founder and CEO, Untuckit, which was one of the winners of Chain Store Age’sBreakout Retailers Awards in 2018. “What NewStore has built makes our store associates more productive and our stores more profitable. This partnership will help us scale rapidly, while providing an exceptional experience our customers expect and deserve.”