TECHNOLOGY

Video game retailer tunes in ‘GameStop TV’

BY Deena M. Amato-McCoy

GameStop is giving its customers a new reason to stop by and hang out.

The video game retailer has upgraded its in-store digital video network. Through a partnership with Right Media Solutions (RMS), the company is displaying new content and advertising programming on Commercial Chromebox media players at more than 3,800 GameStop locations.

Called GameStop TV, the programming features product promotions, game previews, developer interviews and other customized content, as well as advertising. All content is targeted to the millions of video game enthusiasts that visit GameStop each month, according to the company.

GameStop piloted the program in 25 initial locations, which was expanded to 300 locations. Based on positive results of both programs, the RMS team was able to complete the full network roll out in just over seven weeks.

Beyond the current content the players display, the hardware can also integrate HTML5 content, as well as onboard Eddystone Beacons. These features can scale to support advancements in digital signage technology and consumer attribution.

“GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out,” said Mark Qualls, VP of operations at GameStop. “The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers.”

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