TECHNOLOGY

Walgreens enhances loyalty program with new beauty club

BY Michael Johnson

Walgreens on Tuesday enticed its shoppers with a new loyalty program tied to its beauty department with the launch of Beauty Enthusiast, a beauty club within its Balance Rewards loyalty program. Cardholders who register for Beauty Enthusiast gain additional rewards on beauty and personal care items, as well as other benefits.

"Walgreens is continually looking for ways to enhance our customers’ beauty shopping experience and to provide greater value for our Balance Rewards members," stated Linda Filler, president of retail products and chief merchandising and marketing officer for Walgreens. "Beauty Enthusiast was created for our customer who enjoys our beauty and personal care offering and looks to us for additional benefits, product offers and recommendations. This natural extension of our loyalty program offers easy enrollment, more points and additional rewards to make feeling good easier."

Beauty Enthusiast members will receive 5,000 Balance Rewards points for every $50 spent on cosmetics, skin care, hair care, oral care, grooming, sun care, fragrance and bath product purchases. Beauty Enthusiast members also will have opportunities to receive free samples and will get exclusive promotions and coupons, as well as special beauty offers, new product information and expert tips throughout the year.

Walgreens joins CVS in creating a special loyalty program specifically for its beauty shoppers. CVS’ Beauty Club, an extension of ExtraCare, has attracted about 17 million members since its kickoff in January 2011.

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