TECHNOLOGY

Walmart to debut upscale bedding and beauty brands with their own websites

BY CSA Staff

Walmart is making a big online move to target a more affluent customer base.

The discounter will launch two exclusive online brands, one dedicated to luxury mattresses and bedding and the other focused on beauty, the Washington Post reported. The bedding line will be sold on a new website, called AllswellHome, which will go live in March, according to the report.

The beauty brand, which will focus on cosmetics, will be called Co Squared, the Post reported.

The two brands will be the first digitally native brands that Walmart, which has acquired several online brands, has developed internally. They will debut as the chain finds itself under increased pressure to ramp up its online game. Walmart’s online growth slowed considerably in the fourth quarter. Online sales grew 23%, compared to a 50% increase in the prior quarter.

Click here to read more.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?
TECHNOLOGY

Prime members get free shipping on Amazon’s daily deal site

BY Deena M. Amato-McCoy

Amazon is giving another perk to Prime members.

The online giant now offers free shipping on purchases that Prime members make on Woot!, a website dedicated to daily deals. The e-retailer features a treasure hunt vibe, offering deals on merchandise that spans from pizza beach balls and dinosaur bottle openers to high-end merchandise including Dyson vacuums, Lenovo ThinkPads, Black + Decker tools, Kitchen Aid Mixers and Beats wireless headphones, according to the company.

To take advantage of free shipping, Amazon Prime members need to log onto the Woot! site with their Amazon account, according to the company.

Woot!, which was founded in 2004, was acquired by Amazon in 2010. At the time, the site featured a “one deal per day” to drive engagement and sales — and quantities were limited. While Woot! has transitioned to a daily deal model, the site does also feature limited-time offers across seven categories: home & kitchen, electronics, computers, tools & garden, sports & outdoors, original t-shirts and gourmet food.

More than one-third of Woot!’s traffic (37.12%) comes from customers visiting Amazon.com, the company’s highest referral source, according to data from SimilarWeb.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?
TECHNOLOGY

Report: More Amazon Go stores could be on the way

BY CSA Staff

Amazon is planning to expand its cashier-less convenience store.

The online giant could open up to six more Amazon Go locations this year, according to ReCode.

The additional stores are likely to open in Amazon’s hometown of Seattle, as well as Los Angeles, the report said.

The online giant opened its first Amazon Go location in Seattle earlier this year.

To read more, click here.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Are you worried the proposed new tariffs will affect your business?