Walmart makes big move to beef up video-on-demand service

BY Deena M. Amato-McCoy

A discount giant is banking on its newest partnership to step up its video streaming game.

Walmart is partnering with U.S. movie studio Metro Goldwyn Mayer to create content for its video-on-demand service, Vudu, according to Reuters.

There has been speculation that Walmart wanted to launch a subscription streaming video service to rival Netflix, and make a foray into producing television shows to attract customers. The retailer denied the rumor, but did report it is looking at options to boost its video-on-demand business and offer programs that target customers who live outside of big cities, the report revealed.

Walmart spokesman Justin Rushing told Reuters, MGM will create exclusive “family-friendly content” based on their extensive library of iconic intellectual property (IP), and that content will premiere exclusively on the Vudu platform.

The deal and name of the first production will be revealed at the NewFronts conference in Los Angeles on Wednesday, Reuters reported.

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