Walmart optimizes digital supplier content
A discount giant is making a move to improve product content syndication for the brands it features online.
As a selected partner within Walmart’s Connected Content Partner Program, Content Analytics will provide new ways for Walmart suppliers to optimize their digital content published on the retailer’s website.
Suppliers have access to a platform that enables them to scale content for Walmart’s catalog, and catalogs of other retailers. Using a product information management (PIM) system, item setup and rich media capabilities, the platform enables Walmart to centralize supplier product data that can be used across its websites, print catalogs, ERP systems, and electronic data feeds between trading partners.
Content Analytics established a relationship with Walmart through its success delivering content for major brands like PepsiCo, P&G, and Mattel, among others, according to the technology provider.
“Influential retailers like Walmart recognize the value of our platform, and the strength of our capabilities when working with industry leading brands, both large and small,” said David Feinleib, CEO and founder of Content Analytics.
Luxury fashion brand offers immersive experience—for online and store shoppers
Diane von Furstenberg is engaging shoppers with a new 3D shopping experience.
The luxury fashion company has teamed up with Salesforce to use the company’s cloud-based platform to develop and launch DVF 360, a digital experience that takes online and in-store shoppers on a virtual tour of the brand.
Introduced at New York Fashion Week in early September, the online version of DVF 360 virtually transports customers to DVF’s New York headquarters where they can browse the brand’s fall 2018 collection in 360 degrees, and also make purchases. Shoppers even get a behind-the-scenes view of the famous designer’s personal workspace, which includes a Swarovski designed staircase.
In DVF’s flagship location in New York City, iPad-outfitted store associates customers help guide customers through the virtual DVF 360 journey. If shoppers are interested in making a purchase, they can do so in-store or purchase an item via DVF 360 if it’s not available in the store.
“Since Diane von Furstenberg and the DVF brand have global recognition, we wanted to provide digital access to our DVF headquarters and invite consumers to experience the brand from the inside,” said Sandra Campos, CEO, Diane von Furstenberg. “We acknowledge that the future of shopping will blur the line between physical and digital, and we believe this innovative 360 experience will add excitement and connect us even further with our community.”
DVF has been working with Salesforce to improve its e-commerce journey since 2011. Over the years, the retailer has used the platform to further bridge the gap between online and in-store commerce, as well as personalize shopping experiences across every touchpoint using predictive product recommendations powered by Salesforce Einstein artificial intelligence (AI).
Walmart eyes ‘pickup only’ store
A discount giant is planning a store that doesn’t want customers to ever get out of their car.
Walmart is planning to open a “pick-up only” location that enables customer to pickup online orders, according to the Chicago Tribune.
The discounter plans to open the new location in Chicago’s Lincolnwood neighborhood, in a vacant space that was formerly a Dominick’s grocery store.
The pickup spot gives customers “yet another location close to where they live or close to where they work where they can go online, order their groceries and pick it up at this location,” company spokeswoman Ann Hatfield told the Chicago Tribune.
Walmart hopes to open the location in spring 2019, according to the report.
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