TECHNOLOGY

Walmart optimizes digital supplier content

BY CSA STAFF

A discount giant is making a move to improve product content syndication for the brands it features online.

As a selected partner within Walmart’s Connected Content Partner Program, Content Analytics will provide new ways for Walmart suppliers to optimize their digital content published on the retailer’s website.

Suppliers have access to a platform that enables them to scale content for Walmart’s catalog, and catalogs of other retailers. Using a product information management (PIM) system, item setup and rich media capabilities, the platform enables Walmart to centralize supplier product data that can be used across its websites, print catalogs, ERP systems, and electronic data feeds between trading partners.

Content Analytics established a relationship with Walmart through its success delivering content for major brands like PepsiCo, P&G, and Mattel, among others, according to the technology provider.

“Influential retailers like Walmart recognize the value of our platform, and the strength of our capabilities when working with industry leading brands, both large and small,” said David Feinleib, CEO and founder of Content Analytics.

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