Wholesale club operator launches in-store pickup, and discounts
Deena M. Amato-McCoy
BJ’s Wholesale Club wants to get online orders into members’ hands faster — and cheaper.
The wholesale club operator now offers in-store pickup across all of its locations. The program, called Shop BJ’s.com — Pickup In-Club, enables members to choose from “thousands of items” online. After making an online purchase, members can pick up their order in any of BJ's 215 clubs within two hours.
The service augments a program that enables members to place orders for deli platters, sandwiches and 3-ft. subs, freshly baked cookies, pastries and customizable cakes and cupcakes, and pick them up in-store.
BJ’s members can also lower the price of their purchases by applying digital coupons to their orders. The company’s “Add-to-Card Coupons,” which were previously only available for club purchases, can now be applied to online orders, including those being picked up in-store.
Members can browse discounts under the ‘digital coupons’ icon, and savings are added digitally to the member’s card. Discounts are automatically applied during online checkout or in the club, according to the company.
The two services are being supported by a new website upgrade. In addition to these services, BJ’s website also features a new homepage that showcases featured products, top categories, personalized recommendations and seasonal solutions. The changes make the site more personalized, and easier to navigate and shop, the company said.