Under Armour enhances enterprise performance with cloud shift

Dan Berthiaume
Senior Editor, Technology
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Under Armour is turning to the cloud to support enterprise workflows.

Under Armour Inc. is migrating its enterprise infrastructure to the cloud.

The athletic apparel company has deployed Amazon Web Services (AWS) as its preferred cloud provider for SAP. The company completed the migration of its SAP environments to AWS earlier this year.

As a result, Under Armour seeks to provide a foundation for improving performance and visibility across its design, merchandising, planning, manufacturing, supply chain, and sales distribution channels. Under Armour will now integrate its SAP environments with AWS’s set of technologies, including analytics, machine learning, compute, and storage.

Under Armour also hopes to support advancement in areas like 3D apparel and footwear design, digitally connected footwear and apparel, resource-efficient production, direct-to-consumer sales, and global wholesale distribution. The company accelerated its SAP migration in collaboration with AWS Professional Services, shifting its SAP landscape to the cloud in less than six months.

As part of the migration, Under Armour moved its enterprise resource planning (ERP), supply network collaboration, global trade services, enterprise reporting (BI, BOBJ), integration (PI/PO, data services), SAP Fiori, and solution manager workloads to AWS. Following the migration, the company implemented CloudEndure Disaster Recovery, AWS’s service for scalable business continuity for physical, virtual, and cloud servers.

With this move, Under Armour seeks to maintain optimum system performance and minimize downtime and data loss with a cross-region disaster recovery solution that includes 65 servers replicating from one AWS region to another.

Under Armour is migrating its SAP enterprise infrastructure to the cloud as the return of customers to stores is boosting its financial performance. The company reported a profit of $59.2 in the quarter ended June 30, 2021, with revenue climbing 91% to $1.35 billion, beating estimates for $1.21 billion.

Sales in North America, its largest region, rose 101% year over year to $905 million. International revenue doubled to $446 million. Apreviously reported, Under Armour is slashing its wholesale penetration in North America and is investing in its own stores and e-commerce site.

“AWS is a critical element of our digital transformation, and we look forward to harnessing its industry-leading cloud capabilities as we enter our next stage of growth,” said Under Armour CTO Officer Danny Miles. “With SAP in the cloud, we can now apply deep analytics and machine learning capabilities to drive greater efficiency across our business. With AWS, we are optimizing our product innovation processes to deliver premium consumer experiences wherever and whenever our customers choose to engage our brand.”

“Under Armour set out to find the best cloud environment for its most crucial applications and achieved that with AWS. We’re helping Under Armour improve its responsiveness and scalability companywide, while operating more securely,” said Greg Pearson, VP of worldwide commercial sales at Amazon Web Services Inc. “As the operational backbone of Under Armour's business, maintaining a resilient SAP landscape is essential to empowering operational efficiency and speed to market. Like thousands of organizations that choose to run their SAP workloads on AWS, Under Armour did so because of our reliable and scalable infrastructure and breadth of services that help them get the most value out of their data.”