The Vitamin Shoppe is kicking off the new year by collaborating with WW International (formerly Weight Watchers) on a health and wellness initiative.
The partnership includes a variety of “integrated offerings and “liveable solutions” to inspire healthy habits, including the launch of co-branded nutritional supplements and the introduction of select member-favorite WW snacks and protein boosters to The Vitamin Shoppe. All products are available for purchase at The Vitamin Shoppe’s 684 namesake stores and 31 Super Supplements stores as well as online at vitaminshoppe.com/ww, ww.com/shop and in WW Studios. WW members can also redeem gift cards to The Vitamin Shoppe through the WW WellnessWins rewards program.
In addition, customers will also be able to purchase a digital WW membership package through The Vitamin Shoppe.
This collaboration comes as people are looking for guidance as they kick-start their 2021 health and wellness goals. According to a study conducted by OnePoll on behalf of The Vitamin Shoppe and WW, while 92% of Americans agree that 2020 allowed them to improve some aspects of their health and wellness, 63% say they will need support and help to reach their 2021 goals.
"We have seen numerous trends showing that health and wellness have become a top priority for Americans, with consumers actively seeking out the most trusted resources for products and services,” said Sharon Leite, CEO, The Vitamin Shoppe. “This partnership represents a momentous opportunity to provide comprehensive health and nutrition support, from easy-to-use daily supplements to healthier snack and protein choices, in addition to access to WW's highly effective and personalized wellness offering.”
The Vitamin Shoppe and WW are founding members of the Healthy Living Coalition, an alliance of partners from private and non-profit sectors committed to action and solutions focused on improving food systems and helping close nutrition gaps that disproportionately impact underserved communities.
"Over the last year, the pandemic has elevated the need for the democratization and accessibility of wellness and, as a result, people are going through a reappraisal of how they live, how they work and what they value and want in their life," said Mindy Grossman, president and CEO, WW International, Inc. "I'm thrilled to launch this new partnership with The Vitamin Shoppe because together, we can provide more resources to more people to empower them with sustainable, science-backed products and solutions to live their healthiest lives. With our combined communities and expert guidance and support, we can be the world's partners in health."