Macy's Herald Square--not only the largest, but also the most searched store in the world. (Photo via Getty)
The big red sign on the Macy’s flagship in New York’s Herald Square bills itself as the biggest store in the world. Now a British wall surveying firm has identified it as the world’s most widely searched department store.
Stokemont put together a list of 47 of the world’s most famous stores and took a tally of Instagram hashtags, Tik Tok views, and global searches made for them. Once all three categories’ data were collected, a popularity score was assigned to each store.
Macy’s Herald Square finished first, topping No. 2 Nordstrom in Seattle with twice as many global searches (14.2 million to 6.7 million) and 8 million more Tik Tok views. Nordstrom, however, dominated Instagram with 1.6 million hashtags compared to 1.5 million for Harrods in London and Macy’s 1.2 million.
Paris’s Galleries Lafayette had a strong showing, finishing sixth in the Tik Tok ranking and eighth in both the Instagram and general search counts. El Corte Inglés (Spain and Portugal) took second in general search, just above Nordstrom and Bloomingdales. The cross-category Top 10: