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05/13/2022

Anthropologie sets up shop — at the Jersey shore

Marianne Wilson
Editor-in-Chief
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The pop-up will feature a curated selection of beach favorites inspired by the seaside locale. (Photo: Bryan Solarski for Anthropologie)

Anthropologie is beaching it for the summer.

The Reeds at Shelter Haven, a luxury boutique hotel in Stone Harbor, N.J., is once again partnering with the apparel and home goods retailer to open Anthropologie at The Reeds. The pop-up will feature a curated selection of beach favorites inspired by the coastal locale.

In addition, the temporary storefront will offer weekly VIP shopping experiences complete with one-on-one assistance and complimentary celebratory sips. The pop-up will open ahead of Memorial Day on May 13 and will run through Labor Day on September 5, 2022.

On Thursday evenings from 6-8 p.m., shoppers can book private appointments online to have full reign of the store’s merchandise. This first-ever private experience for Anthropologie will feature a rotating selection of the brand’s signature printed dresses, swimsuits, beach-to-dinner coverups, accessories and beauty products.

"We are thrilled to reopen at The Reeds this summer and return to Stone Harbor after an incredibly energizing pop-up last season," said Elizabeth Preis, chief marketing officer for Anthropologie. "Just as travel is trending upward, we have seen the same for our resort-wear styles, and our customers are eager to dress up, get out and celebrate. At Anthropologie, we are always creating new, innovative, and exciting shopping experiences for our community and we are delighted to bring a unique, personalized, and expertly curated shopping experience to The Reeds again this summer."

In addition to the Anthropologie label, premium brands such as Agua Bendita and Supergoop! will be showcased to provide shop-goers with the ultimate selection of beachwear, SPF protection and sun accessories.

For shoppers who want to bring the beach home from vacation, the location will display a selection of Anthropologie Home products including Mark Sikes exclusively for Anthropologie inaugural home collection that can be purchased at the pop-up and shipped to any location in the U.S.

Anthropologie operates more than 200 stores around the world and also ships to over 100 countries.