Neiman Marcus Group continues to shore up its digital ranks.
The luxury retailer has appointed Renée Paradise as senior VP of digital business and customer strategy, beginning Aug. 16. Her appointment comes amid Neiman Marcus Group’s three-year plan to invest more than a half-billion dollars in partnerships with innovative companies to accelerate digital transformation.
Most recently, Paradise served as senior VP, customer revenue & growth at Bloomingdale's, responsible for driving innovation to expand direct selling online and grow digital business. Prior to that, she spent three years at eBay, leading the company’s luxury sneaker and streetwear business.
Before joining eBay in 2016, Paradise was an associate principal at McKinsey & Co.
In her new position, Paradise Renée will be responsible for leading the digital business and elevation of Neiman Marcus Group’s digital infrastructure and establishing NeimanMarcus.com and NM mobile app as flagship components of the Neiman Marcus brand. In addition, she will drive customer strategies and programs, including the evolution of the company's loyalty program.
"As we continue to invest in our digital business to better serve our customers and provide the ultimate integrated luxury experience, Renée's accomplished background and experience will be pivotal in propelling us forward," said David Goubert, president and chief customer officer, Neiman Marcus Group.
The retailer noted that Paradise is a “powerful addition to our woman co-founded and majority-women-led organization.” Women represent the majority of the Neiman Marcus Group board of directors, over 50% of leaders senior VP and above, 62% of VPs and above, and 70% of all corporate and store employees. In addition, 50% of the company's 9,000 associates identify as minorities.
Paradise’s appointment follows several recent key strategic hires at Neiman Marcus Group, each with deep digital and luxury experience, including Bob Kupbens, executive VP and chief product & technology officer of Neiman Marcus Group.
Neiman Marcus Group’s brands include Neiman Marcus, Bergdorf Goodman, Neiman Marcus Last Call, and Horchow.