Generative AI

Retailers are increasing the sophistication of their consumer apps with help from leading-edge artificial intelligence.

The parent company of several premium and luxury brands will provide a seamless try-on experience using Google Cloud artificial intelligence technology.

Amazon continues expanding its partnership with a major developer of next-gen artificial intelligence solutions.

Two leading on-demand delivery services are among the apps that are now directly connected to the Claude AI engine.

Four major retailers are all teaming with Google to launch agentic artificial intelligence services and solutions.

The nation’s largest sporting goods retailer is collaborating with a major technology provider on new artificial intelligence capabilities for shoppers.

The world’s third-largest pizza chain is linking its website and mobile app directly to a leading next-gen artificial intelligence platform.

Consumers are increasingly turning to artificial intelligence for product search and discovery, with some retailers struggling to keep up.