C-SUITE

Former Victoria’s Secret exec joins fast-growing CBD retailer

BY Marianne Wilson

Another retail veteran has joined the C-suite at Green Growth Brands.

The fast-growing CBD and cannabis retailer appointed Jann Parish as chief marketing officer, effective immediately. Parish most recently served as chief marketing officer of Victoria’s Secret, from September 2017 to October 2018. Prior to Victoria’s Secret, Parish was with PVH Corporation, serving in a variety of marketing roles with the Calvin Klein and Tommy Hilfiger brands.

Green Growth has opened more than 50 stores under its Seventh Sense banner during the past four months, with the merchandise mix made up of CBD-infused personal care and beauty products. The company, which expects to open more than 200 shops this year, recently announced a partnership with Brookfield Properties to open stores at Brookfield’s shopping centers throughout the United States.

Green Growth is headed up by CEO Peter Horvath, former president of DSW and COO of Victoria’s Secret.

“Jann is a master at positioning brands to resonate with consumers said Horvath. “As we scale our portfolio of brands, I am confident that under her leadership we will be differentiated from the competition.”

Green Growth’s  senior executive team is rounded out by Horvath’s retail colleagues Ed Kistner and Kellie Wurtzman. Kistner is a 33-year veteran of retail operations, and Wurtzmann managed brands including Victoria’s Secret and Virgin Entertainment.

“I am thrilled to be joining the GGB team at such a pivotal moment as we launch brands across the cannabis and CBD space,” said Parish. “I am excited to lead the way Green Growth Brands speaks to consumers, through an authentic and inclusive voice. We’ll establish a new benchmark of branding and marketing, designed to resonate with the expected 14 million new users in cannabis, while maintaining loyalty with our existing consumers.”

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