C-SUITE

Mattress Firm taps retail vet to head up merchandising

BY Marianne Wilson

The nation’s largest specialty mattress retailer has tapped a retailer experienced in the business of sleep as chief merchandising officer.

Mattress Firm named Lorie Silva as CMO. She previously held the role of director of bedding operations for Jordan’s Furniture, where she was responsible for the entire operation of bedding, including sourcing, sales, training and retail experience with strong ties to customer service, operations and logistics. Silvia joined Jordan’s in 1991, and took on increasing responsibility.

“Lorie is a proven groundbreaker who led successful merchandising and retail efforts at Jordan’s Furniture,” said Steve Stagner, executive chairman, president and CEO, Mattress Firm, which operates more than 3,000 stores nationwide. “She has a keen understanding of what it takes for a product to sell – from identifying consumer needs to educating associates to communicating product benefits.”

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