C-SUITE

Former Petco CEO heads to Party City

BY Marianne Wilson

That didn’t take very long.

Party City Holdco Inc. announced a replacement for Ryan Vero, president of its Retail Group, the day after he was tapped as CEO of tween/teen jewelry and accessories retailer Claire’s Stores. The party goods company also enhanced the position.

Party City Holdco announced that Brad Weston has been appointed as CEO of Party City Retail Group and president of Party City Holdco, effective July 25, 2019. In the newly created role, Weston will report directly to James M. Harrison, CEO of PCHI.

Weston, who will lead all aspects of the company’s retail operations, was most recently at pet supplies giant Petco, where he served as president from 2011 to December 2016, and CEO from January 2017 to June 2018. During his tenure at Petco, the company grew more than 50% and increased market share in its sector. Weston is also credited for the launch of the company’s omnichannel platform, and the design of the company’s private brand product vision.

Prior to Petco, from 2006 to 2011, Weston was with Dick’s Sporting Goods.

“We believe Brad’s expertise is perfectly suited for this dynamic new role, where his responsibilities will include both leading our retail business, as well as working with our senior team in managing and gaining insights into the integrated wholesale business,” Harrison stated. “With Brad on board, we remain fully committed to continuing our focus on executing against our growth initiatives across retail, e-commerce and wholesale, as we look to continuously improve the shopping experience for our consumers and position our company for long-term sustainable growth.”

Party City Holdco Inc. designs, manufactures, sources and distributes party goods, including paper and plastic tableware, metallic and latex balloons, Halloween and other costumes, accessories, novelties, gifts and stationery throughout the world. The company’s retail operations include over 900 specialty retail party supply stores (including franchise stores) throughout North America operating under the names Party City and Halloween City, and e-commerce websites.

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