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08/24/2018

Shoe Carnival taps CPG marketing vet for exec position

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Shoe Carnival has added a new title to its c-suite.

The footwear retailer announced the appointment of Mark Worden, to the newly created role of executive VP, chief strategy and marketing officer, effective Sept. 10.

Worden brings with him with 23 years of brand management, marketing and general and executive management experience.

Most recently, Worden led the Northern European region for SC Johnson and was responsible for revenue and share growth objectives across six countries. Previously, he was assistant to the chairman and CEO of SC Johnson as well as a senior marketing director.

“We believe Mark’s leadership and deep insight into marketing and brand-building will help us as we continue on our road to improve, innovate and enhance customer engagement and experience,” said Cliff Sifford, president and CEO, Shoe Carnival, which operates 402 stores in 35 states and Puerto Rico.