DayBreaker

Pizza chain teams up with Ford to test self-driving deliveries

BY Marianne Wilson

Customers may soon be able to avoid tipping for pizza deliveries.

Domino’s Pizza is conducting a second round of self-driving delivery vehicle testing, with a focus on the customer experience. The two-month test in Miami, in partnership with Ford Motor Co., will leverage the learnings of the first round of testing, but will add the element of delivery in a larger, urban setting.

“Our first round of testing the customer experience in Ann Arbor provided some great learnings and insights, including the fact that there are customers who are interested in this as a delivery option,” said Kevin Vasconi, executive vice VP and CIO of Domino’s. “Our testing is focused on the last 50 ft. of the customer experience, between the front door and the car. While we work to refine that interaction, we also need to understand how operating this type of delivery in a more densely populated city will impact the customer experience and the specific delivery challenges it might present.”

For the test, a Ford Fusion Hybrid vehicle – manually driven but outfitted to look like a self-driving vehicle – will take deliveries from a Miami Domino’s store to customers who have ordered online and chosen to participate in the test. Participating customers will be able to track the vehicle via GPS and will receive text messages as the self-driving vehicle approaches.

The texts will also provide them with simple instructions on how to unlock the Domino’s “heatwave compartment” inside the vehicle using a PIN code.

“As the automotive world evolves towards self-driving vehicles, we hope to put ourselves in a leading position by bringing our customers the delivery option that best meets their needs, now and in the future,” said Vasconi.

Domino’s Pizza is the largest pizza company in the world based on sales. It operates more than 14,800 stores in over 85 markets, and had global retail sales of over $12.2 billion in 2017, with more than $5.9 billion in the U.S. and more than $6.3 billion internationally.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you think retail brands should steer clear of taking a stance on social and political issues?
DayBreaker

CBRE forecasts retail real estate rebound in 2018

BY Al Urbanski

Headlines continue to focus on the deceleration of traditional retail powers like Macy’s and J.C. Penney instead of the acceleration of on-trend value and fashion brands like Ross Dress for Less and H&M, according to CBRE senior managing director for retail Todd Caruso.

“The U.S. retail industry is evolving rapidly, but it isn’t receding,” said Caruso in releasing a 2018 market forecast that augurs well for non-gateway markets, off-price retailers, and restaurant and entertainment operators.

CBRE predicts retail rent growth of at least 2.5% in markets such as Atlanta, Houston, Nashville, and Denver that are experiencing job and population growth.

Across the retail spectrum, CBRE envisions landlords becoming more collaborative in the success of their retailers by sharing data, setting aside space for pop-up shops, and even taking equity stakes in retail start-ups in exchange for lower rents and occupancy costs.

The international real estate services and investment firm predicts, too, that the retail segment will draw more attention from opportunistic investors willing to redevelop and reposition failing centers.

Overall indicators bode well for a retail rebound in 2018, according to Brandon Famous, CBRE’s retail leader for the Americas.

“This year has started strongly for retailers and owners of retail centers, given the momentum generated by a robust holiday season, low unemployment and healthy consumer confidence,” Famous said.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you think retail brands should steer clear of taking a stance on social and political issues?
DayBreaker

Supermarket giant helps brands track impact of online ads

BY Deena M. Amato-McCoy

Albertsons Companies unveiled a new service designed to help consumer brands figure out whether their digital ads are working.

The supermarket giant launched Albertsons Performance Media, a digital media capability designed to improve the digital advertising performance of its CPG brand partners. The technology, powered by Quotient, uses proprietary shopper data to drive more targeted sales across Albertsons’ network of more than 2,300 stores in 35 states.

The technology will create more targeted and relevant ad campaigns that will be shared across mobile, social and web channels. These could be digital coupons, in-store specials, and “add-to-cart” incentives for online purchases. Brands that use the service will deliver campaigns across Albertsons’ digital properties, as well as Quotient’s and third-party properties that serve digital ads — including all major digital publishers.

The solution also uses advanced analytics to measure performance by linking ad views to a shopper’s verified purchase — and Albertsons already has more than 30 million verified buyers, according to the company.

These more targeted ads are expected to grow sales by driving product trial, winning new customers, and appealing to repeat buyers, Albertsons said.

“The launch of Albertsons Performance Media is a significant milestone in our journey to being more tightly integrated in the digital grocery ecosystem,” said Narayan Iyengar, senior VP of digital and e-commerce at Albertsons Companies. “With this capability, we aspire to deepen our digital relationships with our CPG vendor partners while also being more relevant to our digitally savvy customers.”

Albertsons, which has been piloting the efforts with major brands, said return on the investment so far has proven three times the average of similar efforts. It has also signed up more than 60 consumer companies for the program, according to CNBC.

This is not Albertsons’ first try at gaining traction across the digital and e-commerce landscape. The company recently joined forces with delivery service Instacart, a move to offer same-day delivery of online orders to customers in as little as an hour. The grocer plans to make the service available in more than 1,800 of Albertsons’ banners across the country by mid-2018.

Albertsons was also the first national grocery retailer to acquire a prepared-meals company. The supermarket chain acquired online meal company Plated last fall.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Do you think retail brands should steer clear of taking a stance on social and political issues?