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08/05/2021

DSW in exclusive partnership with iconic Hush Puppies brand

Marianne Wilson
Editor-in-Chief
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DSW will soon be the only physical destination in North America where shoppers can buy Hush Puppies footwear.
  
DSW has inked a distribution partnership for Hush Puppies, a division of Wolverine Worldwide, in North America. The deal will make DSW the exclusive in-store distributor of Hush Puppies by 2022, helping to expand Hush Puppies retail presence throughout the U.S. and Canada.

“We continue to deliver differentiated products to our customers, and this exciting new partnership between DSW and Wolverine Worldwide is a great opportunity to further build our robust assortment of brands that meet all our customers’ needs, said DSW’s chief merchandising officer Jim Weinberg. 

[Read More: DSW expands unlikely in-store, digital partnership with Hy-Vee]

DSW a division of Columbus, Ohio-based Designer Brands Inc., operates more than 600 stores in the U.S. and Canada, and operates in Canada through both DSW and The Shoe Company.  

Hush Puppies will continue to sell on its e-commerce site as well as internationally. But it will exit all other North American wholesale operations effective January 1, 2022.