GDPR and the Changing Data Landscape

GDPR dunnhumby special reportHow ready are retailers to face the changing data landscape?

The General Data Protection Regulation (GDPR) is new legislation that came into force in May 2018, changing the way that companies can collect, process and hold personal data.

For retailers who are using customer data for marketing, this could bring significant change to the way they do business, and many around the globe will be watching the introduction and impact of GDPR with interest.

Download this study to better understand how retailers have prepared to deal with the shift, including:

  • Challenges of ensuring compliance
  • How to better communicate the advantages of data sharing
  • Data partnerships with third parties
  • Efforts to counteract the threat of hacking
  • And more

 

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