Curbside, or as some call it, pick-up-and-go, is the latest touchpoint in the omnichannel adventure. Big-name brands such as CVS, McDonald’s, Shake Shack, Walmart, Target, Nordstrom, and many grocery store chains are starting to focus on curbside delivery, although the channel is still relatively new. A survey by market research firm Toluna found nearly 50% of respondents have picked up online orders in a physical store at least once. However, only a fraction of respondents (9.7%) have used curbside pickup.
Integrating curbside pickup into the omnichannel experience is no easy task. Is your organization ready for this transformation? In this report from Applause, learn three key elements that will ensure success for your brand.
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