Advertisement
10/11/2021

Facebook’s holiday plans include live shopping, storefront window pop-ups

Marianne Wilson
Editor-in-Chief
Marianne Wilson profile picture
Image

Facebook is expanding its social shopping features for the holiday rush.

The social media giant’s holiday programming will kick off on Monday, November 1, with daily live shopping experiences on Facebook and Instagram with brands such as Benefit Cosmetics, Cocokind, Macy’s, Paintbox Nails, Tanya Taylor, Ulta Beauty, Vuori and Walmart. The programming will include exclusive drops and deals, and allow consumers to connect with celebrities, creators and brand experts, according to Facebook.  Eligible purchases can be completed directly on the company’s apps using Facebook Pay. 

[Read More: CSA Exclusive: Beauty brand succeeds with Facebook livestream]

In addition, starting November 5, Facebook is bringing back #BuyBlack Friday to highlight — and encourage people to support — Black-owned businesses. The show will feature live shopping segments from Black-owned businesses, special guests and other surprises. Weekly #BuyBlack collections will be highlighted on Facebook and Instagram

#BuyBlack Friday is part of Facebook’s second annual Boost with Facebook: Good Ideas Season program, which gives small businesses access to free resources and training for a successful holiday season. As part of the program, the company is opening Good Ideas Shops in local communities across the United States.

The initiative starts this week in Seattle, Fort Worth and New York City, where consumers can visit storefront window pop-ups to discover local small businesses and shop their products on Facebook and Instagram. Facebook will also dedicate a storefront window in Los Angeles for people to #BuyBlack this December.

SHOPS
Facebook is also bringing exclusive gifts to its Shops tabs that will be available when people check out on Facebook or Instagram. Consumers may also find gifts from Facebook and Instagram, such as 20% off their first purchase and free shipping, when they complete an eligible purchase directly on the company’s apps.

The company has also introduced a few updates on its Marketplace to help consumers shop easily, locally and responsibly this holiday. This includes:

  • Create and share a meetup plan: Create a meetup plan for an in-person transaction — including location, time and date — and share it with friends via Messenger to let them know where you’re headed and encourage safer meetups;
  • Meetup preferences: Sellers can let buyers know how they prefer to exchange an item locally, such as a public meetup or via door dropoff or pickup to minimize in-person transactions; and
  • Saved search: Looking for a particular item on your wishlist? Create a saved search on Marketplace to get notifications when new listings match your criteria.