Department store retailer expands branded credit card offering

BY Deena M. Amato-McCoy

Belk is giving its shoppers a new way to earn rewards.

The department store retailer is expanding its relationship with consumer financial services company Synchrony, to launch the new Belk Rewards Mastercard. The partners already offer a private-label store card tied to the Belk Rewards loyalty program.

Belk’s new Mastercard will enable customers to additional rewards on every purchase made using the card, a move that will also help them move up reward tiers in the Belk Rewards program. For every dollar spent, cardholders earn three points. However, Premier cardholders earn four points, and Elite cardholders earn five points.

Meanwhile, for every $1 spent on grocery and gas purchases, Belk Mastercard cardholders will earn two points. One point is earned on purchases made at other venues where Mastercard is accepted.

For every 1,000 points earned, the cardholder receives $10 in Belk Rewards certificates. There is no annual fee or limit to rewards earned.

“We’re at a pivotal point in Belk’s history where customers are looking for both innovation and a tradition of quality,” said Randy Whitaker, chief of stores, Belk. “This new payment option offers greater flexibility and rewards at the same store our customers know and trust.”

Belk operates stores across 16 Southern states, as well as an e-commerce site.


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