FINANCE

Foot Locker invests in retail start-up launched by two former Nike execs

BY Marianne Wilson

Foot Locker Inc. has taken a minority stake in an innovative children’s footwear, clothing and accessories online retailer.

The athletic retailer announced that it has made a $ 3 million “strategic investment” in Super Heroic Inc., whose mission is to inspire children to be more active through play. Founded in 2016, the company designs, manufactures and markets high-performance, technically designed footwear and clothing created specifically for children.

As part of Foot Locker’s investment, Kids Foot Locker will be the first brick-and-mortar retailer to carry Super Heroic products in the U.S. Foot Locker will also serve as a board advisor to Super Heroic, partnering with the company on various growth initiatives from product to content.

“We are excited to partner with Super Heroic, a company that shares our deep commitment to empowering children through innovative athletic products,” said Richard Johnson, chairman and CEO, Foot Locker, which operates approximately 3,270 stores around the globe. “Giving kids the tools to be active is in our DNA. Having our two companies come together to empower kids to play has the potential to be game changing.”

Super Heroic was founded by Jason Mayden, a former global design director at Nike and creative lead for the Jordan brand) and Sisodia Harshal, Nike’s former global digital brand director.

“We are excited to partner with Foot Locker and benefit from its unparalleled expertise in the footwear and apparel markets as we seek to elevate our brand to the next level,” said Mayden, Super Heroic CEO. “This partnership marks an important milestone for Super Heroic and validates the significant progress we have made since our founding just over two years ago. We look forward to working together to expand Super Heroic’s reach as we continue creating best-in-class product and experiences to inspire children around the world.”

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