GNC plans big expansion in India
General Nutrition Corporation is ramping up its business in India, where the company has had a presence since 2004.
As part of its larger international growth strategy, GNC is working with master franchise partner, Guardian Healthcare Services Pvt. Ltd. to aggressively expand in India. The move comes on the heels of the U.S. retailer entering into a strategic partnership and joint venture with a leading pharmaceutical company in China for the manufacturing, marketing, sale and distribution of GNC-branded products in China.
In India, GNC said it plans to grow from its current position of approximately 50 retail locations, primarily in Guardian pharmacies, to multiple channels, encompassing retail, e-commerce and distribution, among others.
As part of the new strategy, Guardian intends to make GNC products available in approximately 4,000 new retail outlets across Indiaby 2020. The company expects 1,000 retail outlets to add GNC products to their offering this year. GNC India will also market and sell its full product line through the company’s website and via other e-commerce players.
“We are very excited about our expansion plans in India, where there is significant opportunity for growth,” said Ken Martindale, CEO of GNC. “Guardian Healthcare Services is an established player in India’s health and wellness industry and we believe the strength of our two company’s will position us as one of the leaders in this attractive and fast growing market.”
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