FINANCE

L Brands pursuing “all” options for La Senza

BY Marianne Wilson

L Brands’ La Senza intimate apparel brand is on the block.

The company said it is pursuing “all alternatives” for its La Senza brand as it looks to focus on its larger core businesses. La Senza, which was founded in Canada and purchased by L Brands in 2006, operates 126 company-owned stores in North America, and 188 non-company-owned international stores. L Brands estimates that La Senza’s 2018 revenues and operating loss will be approximately $250 million and $40 million, respectively.

L Brands disclosed plans for La Senza in a statement that reported the company’s September sales figures. Net sales rose 8% to $1.058 billion for the five weeks ended Oct. 6, 2018. Same-store sales rose 5%.

L Brands, through Victoria’s Secret, Pink, Bath & Body Works, La Senza and Henri Bendel, operates 3,103 company-owned specialty stores in the United States, Canada, the United Kingdom and Greater China.

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