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New York & Company to change name

BY Marianne Wilson

Say goodbye to New York & Company — to the corporate name that is.

The women’s apparel retailer announced that it will be changing its name to RTW Retailwinds, effective Monday, November 19, 2018. The company’s common stock will begin trading under the new name on the New York Stock Exchange as of the opening of trading on Tuesday, Nov. 20, and its ticker symbol will change to “RTW.”

The name change, which was announced back in September, is part of New York & Co.’s new strategy that is designed to drive sales to over $1 billion. It includes such new initiatives as expanding the company’s plus-size brand, Fashion to Figure (which it acquired at a bankruptcy auction last year), introducing a lingerie lifestyle brand, and debuting a Kate Hudson casual lifestyle collection. Both the lingerie brand and the Kate Hudson collection will have their own digital sites.

In addition, the retailer plans to accelerate growth of its core namesake brand through ongoing celebrity partnerships, including collaborations with Eva Mendes, and Gabrielle Union.

“RTW reflects our vision to maximize the power of our platform to create destination celebrity and lifestyle brand assortments across categories and channels,” said CEO Greg Scott. “We move forward strongly positioned to continue our expansion of NY&Co, expanding celebrity brands with the upcoming launch of Kate Hudson and entering intimate apparel – a core competency of our team.”

New York & Co. operates 428 retail and outlet locations in 36 states and a growing e-commerce business. Its brands include New York & Company, Fashion to Figure, and branded merchandise, including collaborations with Eva Mendes, Gabrielle Union and Kate Hudson.

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