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Report: Amazon aims for increased e-sports presence

BY Dan Berthiaume

Amazon’s Twitch subsidiary has reportedly purchased a struggling social media platform with an eye on the fast-growing category of e-sports.

According to TechCrunch, Twitch, a streaming video service owned by Amazon, has acquired social media platform Bebo for $25 million. Bebo began life in 2005 as a MySpace-type social blogging platform, but more recently pivoted to serving as an e-sports company focused on high school students. As of June 18, the Bebo.com website is not functional.

Sources indicate to TechCrunch that Twitch will work with Bebo to strengthen its e-sports offerings, especially the Twitch Rivals platform for competitive e-sports events. Gaming analytics firm Newzoo estimates that global e-sports revenues will reach $1.1 billion in 2019.

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