FINANCE

Starbucks launches prepaid card—with a rewards twist

BY Marianne Wilson

Starbucks Corp. is making it easier for consumers to accrue points in its loyalty program.

The coffee giant and Chase are launching the Starbucks Rewards Visa Prepaid Card, the first general purpose prepaid or debit card for which consumers can earn earn “Stars” for purchases outside of Starbucks. The new card is integrated directly into the Starbucks Rewards loyalty program.

“This reloadable Visa Prepaid card is a unique and modern option that gives customers one more way to earn more Stars and Rewards through everyday spend, in a way they haven’t been able to before,” said Matt Ryan, chief marketing officer for Starbucks.

The new card has no monthly, annual or reload fees. Cardholders will receive instant “Gold” status within the Starbucks loyalty program, along with other exclusive benefits. They will receive one star for every $10 on purchases made with card.

The prepaid card is the second co-branded product introduced by Starbucks and Chase this year. In February, the two companies introduced the Starbucks Rewards Visa Card.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Amazon cancelled its plans to build a headquarters in New York City. What do you think?