Super Bowl translates into big spending
American consumers are once again opening their wallets to celebrate the Super Bowl.
American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl next month, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. The average amount is virtually unchanged from last year’s $81.17 and is the second-highest in the history of the survey after a record of $82.19 set in 2016.
The total amount is down from last year’s $15.3 billion, primarily because fewer people plan to watch the game – 182.5 million this year compared with 188.5 million last year. The overall spending is still the third-highest on record, after last year’s figure and $15.5 billion in 2016.
“The numbers vary from year to year, but regardless of the economy, politics or the weather, most Americans manage to take a break every year for the Super Bowl,” Prosper VP of Strategy Phil Rist said. “The big game is a day for big spending regardless of who plays or wins.”
The biggest spenders are those ages 35-44 at an average $123.26 while the lowest are those 65 and older at $40.97. Viewers in the Northeast plan to spend the most, at an average $94.89, followed by the West at $84.01, the South at $79.09 and the Midwest at $69.24.
The survey found that 72% of adults plan to watch the game, down from 76% last year. Among those watching, 79% plan to buy food and beverages, 10% team apparel and accessories, 7% decorations, also 7% for new televisions, and 4% furniture such as entertainment centers.
American adults say they will spend an average $81.30 for a total of $14.8 billion as they watch the New England Patriots and the Los Angeles Rams meet up in the Super Bowl next month, according to the annual survey by the National Retail Federation and Prosper Insights & Analytics. The average amount is virtually unchanged from last year’s $81.17 and is the second-highest in the history of the survey after a record of $82.19 set in 2016.
The total amount is down from last year’s $15.3 billion, primarily because fewer people plan to watch the game – 182.5 million this year compared with 188.5 million last year. The overall spending is still the third-highest on record, after last year’s figure and $15.5 billion in 2016.
“The numbers vary from year to year, but regardless of the economy, politics or the weather, most Americans manage to take a break every year for the Super Bowl,” Prosper VP of Strategy Phil Rist said. “The big game is a day for big spending regardless of who plays or wins.”
The biggest spenders are those ages 35-44 at an average $123.26 while the lowest are those 65 and older at $40.97. Viewers in the Northeast plan to spend the most, at an average $94.89, followed by the West at $84.01, the South at $79.09 and the Midwest at $69.24.
The survey found that 72% of adults plan to watch the game, down from 76% last year. Among those watching, 79% plan to buy food and beverages, 10% team apparel and accessories, 7% decorations, also 7% for new televisions, and 4% furniture such as entertainment centers.