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01/14/2022

First Insight to cover operating costs for Retail Orphan Initiative (RetailROI) fundraiser

Marianne Wilson
Editor-in-Chief
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The Retail Orphan Initiative will hold its annual fundraiser virtually on Jan. 28.

First Insight is donating $50,000 to the Retail Orphan Initiative (Retail ROI).

The donation from the next-gen experience management technology company will cover all of RetailROI’s operating expenses for its 13th annual SuperFriday fundraising event on January 28, 2022, ensuring that all contributions made to the campaign will go directly to the people in need served by the group.  (The event will be held virtually.”

ROI is a 501(c)(3) organization whose dedicated to raising awareness and providing real solutions for the more than 400 million vulnerable children worldwide. Through partnerships with retailers, vendors, and manufacturers, RetailROI helps to create internal programs for companies to provide assistance as well as participate in fundraisers throughout the year.

“Since our inception, the core mission of First Insight has been and continues to be to make the world a better place,” said Greg Petro, CEO and founder of First Insight. “We decided that this year, rather than constructing and staffing our usual large booth at the National Retail Federation (NRF) show, we would do more good by scaling this way back and giving those funds to people who have been hurt most by the pandemic, including orphans and children in need.”

Greg Buzek, the president of IHL and founder and president of RetailROI, said that “words cannot describe our gratitude to First Insight for their monumental support, especially during this challenging time.”

“After a year of pandemic and no live fundraising events, this gift is a literal lifesaver to the thousands served by RetailROI, allowing for 100% of all other donations to flow directly to helping the children we serve,” he added.

First Insight said it will continue to maintain a presence at NRF 2022 in New York City, January 16-18.