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06/02/2022

GameStop expands store communications platform to Italy

Dan Berthiaume
Senior Editor, Technology
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GameStop Italy
GameStop Italy is streamlining communications between headquarters and stores.

GameStop Corp. is implementing a new cloud-based store communications and task management solution in its Italy stores.

The specialty video game retailer’s GameStop Italy Inc. subsidiary is deploying the Opterus OpsCenter platform to connect corporate headquarters with managers and associates across 271 of its locations. Having previously relied on proprietary solutions and manual processes, GameStop Italy sought to streamline store communications and task execution.

After seeing the GameStop U.S. Inc. division successfully implement Opterus OpsCenter across its 4,000 locations in 2018, GameStop Italy selected the solution in an effort to maximize store communications and make operations more efficient.

Since completing the implementation of OpsCenter, GameStop Italy has been able to promote corporate productivity and accountability by optimizing task management and creating a direct line of communication between headquarters, stores and employees. Leveraging the platform, GameStop Italy now has a one-stop portal for all retail operations, allowing all store locations to have a centralized dashboard for tasks, activities and updates.

GameStop Italy is currently using the dashboard, calendar, surveys, messages, task manager, documents and knowledge base modules in OpsCenter. The retailer has plans to roll out additional modules including audits and tickets.

GameStop U.S. realizes benefits from Opterus
In its U.S. operation, the licensing model from Opterus has enabled GameStop with an individual account model that can flex with the business growth without massive cost swings typically experienced in the retail segment. Also, the communication lines between headquarters and its stores have become extremely targeted to ensure messages reach each impacted individual on frontline sales.

Additional benefits the solution has provided in the U.S. include reduced time of task management from hours down to minutes, enhanced reporting, and improved task execution oversight that enables GameStop’s field managers to more quickly attend to store tasks.

“Working with Opterus has allowed GameStop Italy to increase visibility across all store locations,” said Karin Palazzo, operations communications supervisor, GameStop Italy. “With OpsCenter, we can quickly access a store's feedback and gather updates about daily activities, increasing our awareness of what’s happening in every single store. Two of the most useful functions of the OpsCenter solution are surveys and dashboard. The survey module gives us the ability to create customizable surveys and forms that provide information back instantly as it’s completed, while dashboard module allows us to provide all store employees updates on information and operations. All in all, using OpsCenter has made the task management process much more efficient and productive.”

“GameStop Italy has done an excellent job at adapting to the evolving retail landscape,” said Gary Stonell, senior VP of sales and operations, Opterus. “By using OpsCenter to increase visibility throughout the organization and give store managers and employees easy access to information, GameStop Italy has been able to stay ahead of operational tasks and quickly find solutions as roadblocks appear, all while bettering the employee and shopper experience.”

GameStop Italy, an American company headquartered in Milan, Italy, is a specialty retailer offering games and entertainment products through its e-commerce properties and thousands of stores.