Global luxury retailer migrates to mobile POS

Dan Berthiaume
Senior Editor, Technology
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Bally is implementing a mobile POS solution.

Bally is replacing a legacy POS system with a mobile-enabled solution.

The Swiss luxury brand, which offers shoes, bags, accessories, and ready-to-wear fashion, is replacing its current POS systems with the Oracle Retail Xstore platform across 18 countries. By leveraging mobile Oracle technology, Bally intends its associates to have easy access to the data which will help them understand customer preferences better.

In addition, Bally seeks to enable store associates to move freely and be able to help customers find the merchandise they are seeking—in-store or online—and check out with ease.

After reviewing multiple options in the market, Bally chose to replace its POS systems with the Oracle Retail Xstore Point-of-Service and Oracle Retail Xstore Office solutions. Critical in this decision was the technology’s unique reference library, which offers built-in processes and retail-specific best practices that will provide ongoing support to Bally’s small IT team.

Accenture, an Oracle PartnerNetwork (OPN) member, will lead the strategic, multinational deployment and oversee the change management process.

Omnichannel outdoor gear and apparel retailer Backcountry also recently selected Oracle Retail Xstore as a mobile POS platform. Backcountry is supporting the expansion of its store footprint by migrating from an in-house-developed POS system to the Oracle Retail Xstore Point-of-Service solution at its three stores in Utah and Colorado, starting in the second quarter of 2022. The retailer intends for each physical store to double as a shopping destination and gathering space for outdoor enthusiasts.

“The boutiques are a real destination, where customers can enjoy a personalized shopping experience, interact with the sales staff, and feel the quality of the products first-hand," said Nicolas Girotto, CEO of Bally. “With the Oracle retail POS solutions, store associates will always be able to guide the customers throughout the shopping experience, offer first-class omnichannel services by combining physical and digital experiences, and process payments quickly. When we embarked on the selection process, we were looking for a technology provider who could deliver against our vision and our reality of today. We believe Oracle can do both in the timeframe we need to support the business.”

“As the consumer landscape continues to evolve, retailers need to manage the pace of change while keeping the customer at the core of their operations. At Oracle, we are focused on delivering a platform that delivers agility, scale, and operational excellence retailers need to do exactly that,” said Mike Webster, senior vice president, and general manager, Oracle Retail. “Our strategy is to build a platform that allows retailers like Bally to leverage our pre-built integration capabilities and common data model so they can focus on growing their business with Oracle.”

Bally is a Swiss luxury brand established in 1851, operating over 320 retail stores, including seven in the U.S., and 500 multi-brand points of sale spanning across nearly 60 countries worldwide, including a global e-commerce platform serving 58 countries.