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02/09/2021

GNC kicks off same-day delivery

Dan Berthiaume
Senior Editor, Technology
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A specialty health-and-wellness retailer is introducing delivery of online orders in as little as one hour.

GNC, which has been bolstering its online shipping capability since summer 2019, is now partnering with Target-owned on-demand delivery platform Shipt to offer same-day online delivery nationwide. Shipt customers can select GNC in the Shipt app and website to order products including vitamins and supplements, beauty and skincare products, and fitness equipment.

GNC is the latest in a growing number of retailers outside Shipt’s core grocery/CPG vertical to offer same-day online delivery via the platform. Other examples from recent months include Build-A-Bear, Bed Bath & Beyond, and Best Buy.

“The pandemic has really done a number on our bodies – both physically and mentally,” said Josh Burris, president, GNC Holdings, LLC. “This year in particular many are finding it difficult to stick to their resolutions. By tapping into the infrastructure Shipt has in place, we can help people re-set their goals and offer our customers same-day delivery as they continue on their wellness journey.”

“Our vision at Shipt is to continuously identify new, innovative ways to simplify lives and give customers valuable time back to focus on what matters most,” said Rina Hurst, chief business officer at Shipt. “The partnership with GNC allows us to serve more people in more ways – we’re able to deliver on a need when many are struggling on how to deal with stress, weight management, sleepless nights and more. We’re in the midst of an exciting evolution to a multi-vertical, multi-retailer delivery service and are thrilled to have GNC as part of the Shipt family.”