A leading on-demand delivery provider is injecting its orders directly into the order stream of its restaurant partners.
Grubhub is collaborating with e-commerce platform Olo to assimilate orders from its website and app into the POS systems of tens of thousands of restaurant locations that offer Grubhub delivery. Leveraging the Olo Rails solution, which enables restaurants to publish menu, price and location information on third-party marketplaces, Grubhub is allowing restaurants to manage its delivery orders from one central location.
As a result, the company intends to enable its partners to drive incremental sales and improve order accuracy and operational efficiencies, while also eliminating the need for multiple digital ordering tablets in the kitchen to improve tracking and profit accountability. Smoothie/juice bar brand Smoothie King is an early user of the Grubhub/Olo Rails integrated ordering solution.
“The digital landscape is rapidly expanding as guests continue to enjoy the convenience of ordering ahead. This makes it more important than ever for information like menus and pricing to be reflected accurately and updated in real time across all of our channels,” said Dan Harmon, president & COO of Smoothie King. “With Grubhub’s marketplace and delivery capabilities now integrated with Olo’s Rails solution, our store teams can better streamline their operations, eliminate human errors and duplication, and focus on providing great service to our valued guests.”
Grubhub has been pursuing opportunities to more directly integrate its on-demand delivery service with client operations. In June, the company launched a new service called “On the Fly” at Resorts World Las Vegas. Through the service, Resorts World guests can order and charge the cost to their room or credit card via the Grubhub app from the resort's 40 food and beverage concepts and select retail shops for pickup or delivery to rooms, as well as the resort's 5.5-acre pool complex.
“Our longstanding priority at Grubhub is to serve restaurants, and we’re constantly looking for ways to make it easier for restaurant brands to partner with us and better fit online ordering into their operations,” said Kevin Kearns, senior VP of restaurants at Grubhub. “By teaming up with Olo, our restaurant partners can now use Rails to provide a reliable and streamlined behind-the-counter process for restaurant team members, while also ensuring order accuracy and a great experience for diners.”
“Restaurants have experienced an influx of digital and delivery orders like we’ve never seen before given current industry tailwinds accelerated by the necessity for safety and convenience over the last year,” said Andrea Coe, VP & GM of Olo Rails. “We’re proud to welcome Grubhub to our growing network of marketplace partners and know the ability to have digital orders from the Grubhub platform directly enter into our restaurant customers’ POS, in addition to ensuring consistent menu display for consumers, will greatly benefit them operationally and financially.”
Grubhub is part of Just Eat Takeaway.com, a leading global online food delivery marketplace, and features more than 300,000 restaurant partners in over 4,000 U.S. cities.