Independent Pet Partners adds omnichannel shopping features

Dan Berthiaume
Senior Editor, Technology
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The parent company of four independent pet store banners is launching a nationwide buy online, pickup in store (BOPIS) and curbside pickup service.

Independent Pet Partners (IPP), parent of Loyal Companion, Chuck & Don's Pet Food & Supplies, Kriser's Natural Pet, and Natural Pawz, is building upon existing digital services. The company had already been providing home delivery of online orders and autoship online subscriptions.  

In addition to rolling out BOPIS and curbside pickup across all locations, IPP is also adding previously unavailable products and in-store inventory to its online shopping portal. Most of the brick-and-mortar stores of all four IPP banners remain open across the country as essential businesses. Stores have implemented social distancing measures and adjusted hours to 10 a.m.-6 p.m. during the COVID-19 pandemic.

IPP is offering 10% off all buy online, pickup orders through August. Customers also earn rewards points on everything they buy.

"The new feature allows pet parents the convenience of shopping online and purchasing their pet essentials from a local shop, supporting their community and workers, all while maintaining appropriate social distancing practices," said Tricia Nichols, IPP chief marketing officer. "We will continue to find helpful ways to serve our community of pet parents, so that pet wellness is available to them anytime, anywhere."

Independent Pet Partners (IPP), an early-stage company backed by private equity firm TPG Growth, operates 157 locations in 12 states and Washington, D.C. under the Loyal Companion, Chuck & Don's Pet Food & Supplies, Kriser's Natural Pet, and Natural Pawz banners.