Jeweler Jamey Avery opening in-store shop at H-E-B supermarkets

Marianne Wilson
Marianne Wilson profile picture
avocado charm
An avocado charm is among the offerings at James Avery Artisan Jewelry’s in-store shop at H-E-B.

Shoppers in select H-E-B supermarkets can add jewelry to their grocery lists.

Two Texas-based brands are now available under one roof. Family-owned James Avery Artisan Jewelry has opened a 1,650-sq.-ft. in-store shop in H-E-B’s supermarket in League City, Texas. Two additional locations are planned, with one opening on Sept. 29 at H-E-B in Portland (outside Corpus Christi) and the other on Oct. 13, in San Antonio.  

“We are thrilled to welcome James Avery into select H-E-B stores across the state," said Winell Herron, group VP, public affairs, diversity and environmental affairs, H-E-B, which operates more than 420 stores in Texas and Mexico. "With our shared Hill Country beginnings, we look forward to continue serving Texans for generations to come."

The space in H-E-B features many of James Avery’s classic designs as well as new releases. It also offers services such as charm soldering and jewelry cleaning.

"We're excited to work with another iconic Texas brand," said John McCullough, CEO of James Avery Artisan Jewelry, which operates more than 100 stores in five states along with airport stores and Army and Air Force Exchange Service locations. "H-E-B shares many of the same values and commitments as us, and we're excited to be offering our designs at locations where our customers already shop!"

Based in Kerrville, Texas, the vertically integrated James Avery operates more than 100 stores in five states, with airport stores in Austin and Houston, and Army and Air Force Exchange Service locations at Fort Hood and Fort Belvoir. Its jewelry is also available in more than 220 Dillard’s stores in Texas and 28 additional states.

[Read More: James Avery in milestone store opening]