Knot Standard partners with Brooks Brothers, Nordstrom, Bloomingdales for in-store fitting services

Dan Berthiaume
Senior Editor, Technology
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Knot Standard has launched a platform that enables store retailers to expand their made-to-measure services.

A made-to-measure menswear retailer is providing artificial intelligence-based, in-store custom fitting services.

Knot Standard’s new, tech-driven Custom OnDemand platform enables the company’s retail partners — including Brooks Brothers, Bloomingdale's, and Nordstrom — to offer Knot’s AI-based measuring and fitting services in their stores. Brooks Brothers is offering the service in 21 of its stores. The platform has enabled seamless ordering, measuring, and production for Brooks Brothers' shirting, and will expand next to suits, jackets, and pants.

Additionally, Knot Standard has rolled out the Custom OnDemand platform in select Nordstrom and Bloomingdale's stores, with plans to expand locations in the near future. According to Knot Standard, Custom OnDemand has been met with overwhelmingly positive feedback from traditional retailers, who see the new tech offering as a draw for increasingly selective customers looking for something new and unique.

Knot Standard is attempting to roll out new digital offerings in an effort to provide personalized service to customers who do not live near one of its 10 U.S. showroom stores. In July 2021, the retailer released a new iPhone app called Fit, which enables customers to submit just two photos to create their custom clothing. App users can follow a set of guided instructions to capture front and side profile photos, which are automatically sent over to the Knot Standard tech team.

The photos are then used to create a one-of-a-kind digital pattern built from the 41 measurements and posture details taken from the customer’s photos. Fit also allows the Knot Standard team of expert “style advisors” to work with customers remotely anywhere in the world, including existing customers who may need to update their measurements based on fluctuations in size.

And in February 2021, the company opened the Knot Standard Stylist Store virtual showroom. The showroom is designed to digitally replicate the in-person, specialized experience the retailer provides in its brick-and-mortar stores, including the ability to view a full order history of previous custom purchases. 

This digital store also enables a direct line of communication between customers and their personal style advisors, personalized features such as digital measuring and virtual appointment scheduling, new product offerings, and a streamlined way for clients to track products and orders, all from one touchpoint.

"Knot Standard's Custom OnDemand platform is a first for retail–never before has custom clothing been possible for anyone, anywhere, without any special training, inventory, or infrastructure,” said Matthew Mueller, president and co-founder of KnotStandard. “The Virtual Styling tools we have built over the last 10 years, combined with our successful AI-powered fit app and digital style wall, let any retailer offer Knot Standard custom clothing with minimal training and zero inventory."

"This isn't just the future for our brand—next-generation client experiences like Custom OnDemand will become the future for every brand looking to stake their claim in an ever-changing landscape,” Mueller said. “We're excited to see where we can take the customer next."

New York-based Knot Standard operates brick-and-mortar showrooms across the U.S., as well as an e-commerce site.