Advertisement
06/21/2022

Kroger increases electric vehicle charging access

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture
Image
Kroger is moving forward with electric vehicle (EV) charging efforts.

The Kroger Co. is testing and phasing in hundreds of electric vehicle (EV) charger installations to stores in select markets across the U.S. 

America’s largest grocery retailer is collaborating with EV charging station providers Blink, Electrify America, EVgo, Tesla, and Volta. More than 350 chargers have so far been implemented in areas of Arizona, California, Colorado, Georgia, Indiana, Nevada, Oregon, Texas, Utah and Wyoming; with several more chargers expected to be installed by the end of the year. Future locations include Ohio, Illinois, Kentucky, Michigan, Tennessee, and Virginia.

Charging options range in versatility, allowing compatibility among most vehicles, including many direct current (DC) fast chargers. Charging times can vary from as few as 10 minutes, with most sessions averaging around 30 minutes per vehicle. 

EV charging stations spread across retail
Walgreens, which helped launch the nation’s first privately funded and comprehensive electric vehicle charging network with an initial station in a Dallas store in 2011, is expanding an existing partnership with EV charging network provider Volta. The drugstore giant will install 1,000 DC (direct current) fast charging stalls from Volta at over 500 Walgreens locations throughout the U.S.

Volta began working with Walgreens in 2019, and currently has stations across 49 of its stores. The company also partners with many other retailers, including a recent collaboration launched with Northeast grocer (and Ahold Delhaize USA banner) Stop & Shop in July 2021.

In addition, department store chain Macy’s expanded its EV charging partnership with Volta in April 2021, and mid-Atlantic grocer Giant Food is offering 100 complementary Volta Charging stations at stores across Maryland. Other U.S.-based retailers offering EV charging stations at select U.S. stores include Walmart and 7-Eleven.

With high-impact, large-format digital screens, Volta stations also double as a digital out-of-home advertising opportunity, allowing brands to reach shoppers seconds before they enter a store to make a purchase. This unique functionality will be leveraged by Walgreens Advertising Group.

And Volta is not the only charging station provider collaborating with retailers. Starbucks is partnering with Volvo and EV charger provider ChargePoint to launch a pilot program to electrify a driving route from the Colorado Rockies to Seattle by installing EV charging stations at Starbucks stores along the way.

"Increasing our customers' access to EV charging stations at convenient Kroger locations supports our collective transition to a lower-carbon economy," said Yael Cosset, senior VP and CIO for Kroger. "We are leveraging technology and innovation to reduce our greenhouse gas emissions and are offering customers easy ways to live a more sustainable lifestyle."

Based in Cincinnati, Kroger operates 2,800 stores, including more than 100 stores in Southeast Texas and Louisiana, under a variety of banners across the U.S., including Kroger, Fred Meyer, Ralphs, Dillons, Smith's, King Soopers, Fry's, QFC, City Market, Owen's, Jay C, Pay Less, Baker's, Gerbes, Harris Teeter, Pick 'n Save, Metro Market, and Mariano's.