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08/17/2021

Kroger provides personalized training via employee app

Dan Berthiaume
Senior Editor, Technology
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Kroger Fresh Start app

The Kroger Co. is launching a new mobile training program for its nearly 500,000 associates.

As exclusively previewed by Chain Store Age in July, the supermarket giant is utilizing the Axonify modern learning platform to initiate Fresh Start with Axonify. This new, personalized training program is designed to support greater associate engagement and retention.

Through the Fresh Start with Axonify app, associates can gain access to their personalized training quickly and easily in the course of the day. Kroger is rolling out the solution in a phased approach across all of its banners. With continual learning performed in less than five minutes per shift, each associate's training experience is tailored to their individual needs and knowledge gaps via the app, using gamification. Specific gamification elements include a training leaderboard and a virtual mini-golf putting game.

"Across our organization, we have been focusing on investments to improve our associates' experiences and ultimately create an environment where everyone continues to thrive and advance," said Senchal Murphy, Kroger senior director of training and onboarding. "Fresh Start with Axonify helps us deliver a more personalized, digital experience for associates through purposeful, bite-sized training that enables them to learn and grow in a fun and engaging way."

"Axonify is proud to help further coach and train frontline grocery associates like those employed by the Kroger organization as they strive to help build a more knowledgeable and engaged workforce," said Carol Leaman, CEO and co-Founder, Axonify. "As one of the world's largest grocery retailers, the Kroger family of companies recognizes the importance of shifting from a one-size-fits-all training approach to a continuous, personalized model focused on providing associates the knowledge to succeed in their current and future roles."

Based in Cincinnati, Kroger operates 2,800 stores across the U.S. under a variety of banners including Dillons, Fred Meyer, Fry’s, Harris Teeter, Mariano’s, QFC, Ralph’s, and Roundy’s.