Lowe’s digitally assists pros with leads

Dan Berthiaume
Senior Editor, Technology
Dan Berthiaume profile picture

A home improvement giant is partnering with digital service professional marketplace Home Advisor.

Lowe’s is building on its recently launched Lowe’s for Pros JobSight augmented reality chat tool for contractors by offering members of its Lowe’s for Pros professional loyalty program a free, year-long HomeAdvisor subscription. Qualifying Lowe’s Pro loyalty members will get the annual subscription and also receive a credit for an average of 10 free leads connecting them to HomeAdvisor’s network of millions of homeowners looking for service professionals to complete home projects.

Additionally, Lowe’s Pro loyalty members can participate in webinars with entrepreneurs and experts on topics like how to digitally market their business, customer service tips and ways to grow and expand their business.
“A consistent flow of quality leads remain very important for our Pro customers and we are here to make their lives a little easier,” said Fred Stokes, Lowe’s senior VP of pro sales and Services. “As a member of Lowe’s Pro loyalty program, we are providing personalized offers, business management tools and now a free one-year subscription to HomeAdvisor. It’s another way to show how committed we are to helping keep Pros working during the pandemic and beyond.”
“There has been a fundamental shift in the value and importance we place on our homes, and homeowners have a renewed interest in hiring pros for help with home projects,” said Craig Smith, president and chief operating officer, HomeAdvisor. “For over twenty years, homeowners have turned to us for help finding a pro for a home project and right now, pros across the country are looking for these homeowners. We are excited to partner with Lowe’s, who shares our passion for the home and supporting pros across the country, to offer access to new clients.” 
The HomeAdvisor offer is now available to new and existing Lowe’s Pro loyalty members who do not already have a HomeAdvisor account and subscribe based on HomeAdvisor’s approval and terms through Sept. 9. Qualifying members will receive a credit toward HomeAdvisor leads.

Mooresville, N.C.-based Lowe's and its related businesses operate or service more than 2,200 home improvement and hardware stores. With Denver-based HomeAdvisor’s on-demand platform, homeowners can find and vet local, prescreened home service professionals; view average home project costs, and instantly book appointments online or through HomeAdvisor’s mobile app.