Miniso opens Time Square pop-up
China-based value retailer Miniso has opened a new, limited-time pop-up location in Times Square.
The New York City store will be open for one year, and features Miniso’s pop-influenced toys, gadgets and household items, in addition to IP collaborations such as Sanrio, Snoopy, Winnie the Pooh, and Minions products. The exterior features the character Angel from Disney’s Lilo & Stitch, which matches the pink interior of the store.
The pop-up, located next to the Disney Store on Broadway, comes nearly one year after Miniso opened its first Times Square global flagship store in May 2023. In December, Miniso achieved its milestone 100th store opening in the U.S., with stores nationwide now totaling 120 across more than 20 states.
A video showcasing the new pop-up and its products can be seen here:
"We're thrilled to be opening this new pop-up in Times Square," said Tyrone Li, Miniso US general manager. "Our flagship store here has been a massive hit, breaking numerous brand records and proving a popular addition for Miniso joy-seekers. This new pop-up is a playful and innovative reimagining of our 'Joy Philosophy' that highlights our outstanding range of IP products and is sure to add even more energy to this buzzing location."
The company recently announced a partnership with CBL Properties to open 13 new stores at malls across the country. The first wave of store openings started in November 2023 at Valley View Mall in Roanoke, Va., and Hanes Mall in Winston-Salem, N.C., followed by the January 2024 opening at Coastal Grand Mall in Myrtle Beach, S.C.