American Apparel has enhanced payment in store

American Apparel is looking to make the final step in the path to in-store purchase safer, easier and more efficient.



The specialty apparel chain is deploying a cloud-based payments infrastructure from retail software provider Index. Leveraging the Index Hosted Gateway and Semi-Integrated Payments solutions, American Apparel will obtain the ability to secure card payments at the POS with both point-to-point encryption (P2PE) and EMV authentication. This will validate the cardholder at the moment of transaction and then protect their data as it is processed.



In addition, American Apparel will be able to offer Android Pay and Apple Pay mobile payment to in-store shoppers. The retailer is also utilizing value-added services such as analytics and personalized marketing. American Apparel is integrating the Index platform with its existing in-store systems, including RetailPro POS terminals and Ingenico PIN pads.



As a result of the Index integration, American Apparel will be able to perform seamless email capture on the PIN pad, allowing one-time sign-up for digital receipts and its customer loyalty program.



“Our launch with Index provides a strong technical foundation to prepare our stores for the future,” said Brian McHale, American Apparel’s CIO. “Index is an incredibly valuable partner to help us accomplish our objective of moving major systems to the cloud and overhauling security.”