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American Apparel’s Paula Schneider lands new CEO job

BY Marianne Wilson

That didn’t take very long.

Industry veteran Paula Schneider, former CEO of American Apparel, has been named chief executive of DG Premium Brands, whose brands include 7 For All Mankind, Splendid and Ella Moss.

Schneider took the reins of the embattled American Apparel in December 2014. She steered the chain through bankruptcy and reorganization and launched an ambitious turnaround strategy. Schneider left American Apparel in early October amid rumors that the company was on the block.

Prior to American Apparel, Schneider was president of several retail brands and businesses including BCBG Max Azria, Laundry by Shelli Segal, and Warnaco, where she restructured the world’s largest swimwear manufacturer and turned it into a more profitable company.

Schneider’s appointment at DG is part of a restructuring that will see Susan Kellogg, who has served as president of the company, remain as a consultant until the end of the year. Also leaving the company is Barry Miguel, global president for Seven for All Mankind.

“We are thrilled to welcome such a proven retail leader as Paula to oversee DG Premium Brands, where we see significant potential for global growth and product expansion,” said Isaac Dabah, CEO of Delta Galil Industries, which owns DG Premium Brands. “Paula brings an entrepreneurial mindset, demonstrated leadership skills and strong vision, which will be instrumental in executing our ambitious goals for these brands.”

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