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Barbie going on pop-up tour—at Walmart

BY Marianne Wilson

Barbie is celebrating her 60th birthday by taking her act on the road, specifically to Walmart parking lots across the nation.

Mattel announced the launch of the Barbie ‘Be Anything’ traveling pop-up tour, which is designed to inspire girls they can be anything. It will officially kick off on Barbie’s 60th anniversary this weekend at Walmart in Bentonville, Ark. The tour will continue to 34 Walmart parking lots across the country to bring inspiring stories from local role models — women who have broken boundaries to inspire the next generation of girls.

Kelsea Ballerini, two-time Grammy nominee and country music star, will be honored at the Bentonville stop by sharing her story with fans and showing off the one-of-a-kind Barbie doll in her likeness. She is the only female country artist to go No. 1 with her first three consecutive singles from a debut album.

At each stop, fans will have a chance to take photos inside a life-sized Barbie doll box, explore different careers in the You Can Be Anything dress-up zone, check out some of the original Barbie career dolls and learn more about the most iconic careers Barbie has held over the past 60 years. There will be a meet-and-greet with a local role model. Kids can also enter for a chance to win up to $20,000 to make their dreams come true.

“To celebrate the 60th anniversary of Barbie, we set out to imagine a new and fun way to bring the brand’s mission of inspiring girls across the nation with Walmart,” said Erica Zubriski, VP Walmart sales, Mattel. “The Barbie Be Anything Tour inspires girls to be anything and allows us to celebrate this milestone moment with fans through a break frame ‘retailtainment’ experience and impressive line-up of role models in cities nationwide.”

The Barbie ‘Be Anything’ Tour will stop at Walmart stores in the following cities: Bentonville and Fayetteville, Arkansas (Mar. 9-10), Oklahoma City (Mar. 16-17), Dallas (Mar. 23-24), El Paso (Mar. 30-31), San Antonio (Apr. 6-7), Houston (Apr. 13-14), New Orleans (Apr. 27-28), Tunnersville and Woodbury, New Jersey (Aug. 3-4), Pittsburgh (Aug. 10-11), Detroit (Aug. 17-18), Chicago (Aug. 24-25), Indianapolis (Sep. 7), Louisville, Ky. (Sep. 8), Nashville (Sep. 14-15), Atlanta (Sep. 21-22), Orlando (Sep. 28-29), Miami (Oct. 5-6), and Los Angeles (Oct.12-13).

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