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Facebook testing in-store QR code rewards

BY CSA STAFF

Facebook is proving social media does in fact influence brick-and-mortar sales.

The social media giant offers a feature that enables users to scan a personalized QR code to nab discounts when they buy something at specific brick-and-mortar locations, reported TechCrunch.

The Rewards feature, which is discretely tucked away under the More tab of Facebook’s mobile app, has been in test mode for a few months, according to the report.

“To help businesses continue to connect with customers where they are, we’re running a small test that enables people to use the Facebook app to collect and redeem rewards when they make a purchase at a participating store,” the social media giant told TechCrunch.

This is not Facebook’s first try at offering retail discounts. It launched “Offers” in 2012, a program that enables companies to feature downloadable coupons or discounts for online purchases. Facebook revamped the program last year, and now promotions can be redeemed online or in-store, the report said.

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