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First Look: Dollar General’s new smaller-format store, DGX

BY Marianne Wilson
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Dollar General has unveiled its smaller-store concept, called DGX, in Nashville, Tennessee. A second location is set to open in Raleigh, North Carolina.

The new store, which features 3,400 sq. ft. of selling space, is designed to serve urban shoppers in a convenient, easy-to-shop format. The merchandise mix is geared toward instant consumption and includes a beverage bar, coffee station and grab-and-go sandwiches.

In addition, DGX features a limited assortment of grocery offerings, pet supplies, candies and snacks, paper products, home cleaning supplies, an expanded health and beauty section, and items not typically found in quick-trip stores, including a carefully edited assortment of home décor, electronics and seasonal offerings.

The store also offers a checkout lane geared toward a high-volume, smaller basket size.

“We are excited about our new smaller store concept and the opportunity to serve busy, city-dwellers with everyday low prices on the essentials they need in a convenient, easy-to-shop format,” said Todd Vasos, CEO, Dollar General, Goodlettsville, Tennessee. “The DGX format is geared to meet the needs of the millennial shopper, which is an emerging and important part of our customer base and will help us broaden our appeal to attract a new segment of urban customers who put a high premium on value and convenience.”

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