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GameStop, Payless partner to offer holiday savings

BY CSA STAFF

GRAPEVINE, Texas and TOPEKA, Kan. GameStop and Payless ShoeSource have partnered for a cross promotion that will offer customers additional savings at each retailer.

Under the GameStop-Payless cross promotion, the additional savings at Payless begins with GameStop register receipts generating a $5 off a purchase of $25 or more coupon offer redeemable Dec. 2 through Jan. 8, 2010, at all Payless stores in the U.S. and Puerto Rico as well as at Payless.com. Two additional GameStop offers will be generated on Payless register receipts through the holiday shopping season including “get the hottest new games for $19.99 when you trade-in two select games,” through Dec. 6, as well as “2,500 game gifts for under $20” offered Dec. 7 to Dec. 28.

“We are excited about this cross promotion with the iconic Payless brand for several reasons,” said GameStop EVP merchandising and marketing Tony Bartel. “It allows both companies to reward their customers with valuable money-saving offers they can use during the holidays. It also allows GameStop and Payless to reach out to each others’ customers to drive awareness of amazing gift ideas and offers they might not have otherwise considered.”

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