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Kidswear retailer Souris Mini maxes omnichannel CRM with Raymark

BY Dan Berthiaume

Montreal, Canada – Specialty childrenswear retailer Souris Mini has selected Raymark's omni-channel customer relationship management (CRM) solution to support strategic initiatives in streamlining marketing activities and improving customer communications. The retailer, with more than 30 locations on two continents, is modernizing the way it engages with customers across all channels, with the project currently underway.

Building customer loyalty and improving marketing intelligence were major driving factors influencing Souris Mini's decision to invest in new technology.

"Raymark has developed a retail-specific CRM solution that will enable our marketers to be more agile, continually refining our marketing communications according to customers' needs and desires" said Steeve Beaudet, president of Souris Mini. “Raymark Affinity CRM will be used to leverage customer information collected through the POS, e-commerce and other channels to create targeted, relevant campaigns for improved customer loyalty and engagement.”

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Kroger joins Energy Star elite

BY Dan Berthiaume

Cincinnati – The Kroger Co. has been accepted as an “Elite Member” of Energy Star Certification Nation by the U.S. Environmental Protection Agency (EPA). Kroger was the only grocery retailer granted Elite Member certification status, which was granted to organizations that earned Energy Star certification for at least 150 buildings in 2014.

Kroger has earned 649 Energy Star certifications. The company utilizes a variety of practices to increase energy efficiency, employing technology such as LED lights, skylights, and control systems – as well as engaging store associates in energy savings initiatives. Kroger has reduced its average grocery store electricity usage by 35% since the year 2000.

"Kroger is committed to reducing our impact on the environment, and our Energy Star-certified buildings have delivered energy and cost savings as well as reduce our carbon footprint," said Keith Oliver, Kroger's VP of facility engineering. "We are pleased to help our partners at the EPA celebrate 15 years of Energy Star certifications."

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CST, CrossAmerica jointly buy 22 Timewise convenience stores

BY Dan Berthiaume

San Antonio, Texas – CST Brands Inc and CrossAmerica Partners LP have agreed to jointly purchase 22 convenience stores in San Antonio and Austin, Texas from Landmark Industries, their third combined acquisition in less than three months. The 22 stores operate under the Timewise brand name and provide Shell-branded fuel.

Of the 22 locations, 20 are located in the San Antonio area and two are located in the greater Austin area. CrossAmerica will be purchasing all of the 22 sites as well as certain wholesale fuel distribution assets for $43.5 million. CST Brands will be purchasing the personal property, working capital and the convenience store operations for $20.2 million.

The companies also announced the first dropdown transaction of $50.4 million between CST Brands and CrossAmerica, which will close effective Jan. 1, 2015. The transaction gives CrossAmerica 5% of the limited partner interests in CST Fuel Supply LP (CST’s wholesale fuel supply business). In addition, the companies have reached final agreement on allocation of the final purchase price paid in connection with the previously announced acquisition of New York-based Nice N Easy Grocery Shoppes, which closed on Nov. 1, 2014.

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